If you open your play store or apple app store, you can find a list of dating apps to install on your phone. People invest in these dating apps to find their perfect match. In 2022, the global market size of online dating was estimated at more than USD 9 billion. It was expected to reach about USD 10.49 billion in 2023. Before knowing the factors affecting the development cost, let’s see what exactly dating apps are.
What is a Dating App
Online dating is a platform through mobile application in which connections are built between people who are interested in other people whom they have found through this app. This app uses GPS to locate a nearby match by checking compatibility and sharing the other person’s profile with you according to your preference. It has many features like profile creation, registration, location access, media, and camera access, and all these features will give you an idea of how to build a dating app.
Factors that affect the cost of development
Functions and features
A dating app with essential features and functions will cost around USD 25000. Your app must look unique, and the app must attract users. There are many functions like smooth navigation, which will be easy for any user to understand the app. So the cost varies according to the need of features you want in your application. Major features needed in dating apps are Profile creation, location access, app registration, security, and in-app chat.
Better user interface design will make an app more unique and smooth to run. Which is in any app comes at the top of their game. Making an exemplary user interface design will take around 100-120 hours, and it will differ in the dating app development cost. It is the most challenging feature for any app development and is said to be the core feature of any app. This will help in attracting more users through its design and easy navigation.
Size and type of the app
There are types of dating apps, and the variety of apps will differ the size of the dating app.
The app will be differentiated based on how it works.
For example, there are location-based matching apps like Bumble. First, it will shortlist the people who have Bumble and live nearby your location. Then, it will set you a date according to your selected one, which Bumble shortlisted through an area.
Tech Stack is another factor that will affect the dating app development cost. It is a stack of necessary software that will be needed to complete a whole platform. Tech stack depends upon the operating system you choose for your application. For example, if you select Android, you will have Java or Kotlin in your stack, or if you prefer iOS, it will be swift. In addition, it will give you an idea of how much money you need for your app development.
This is one of the necessary process of an app to go through before the final launch of the application. This may take more than 110 hours, and it will tell you the app’s shortcomings. The developers will highlight the flaws, and they will work on the correction and modify the app better. It will also cost more if any modification needs to be done.
These factors will also help you to understand how to launch a dating app.
From where does the dating app earn revenue?
The number of subscriptions will help the app to generate more revenue from it. Through paid subscription programs, many features are unlocked, like voice texting, video calling, and sending media files, or more, which is only available through paid subscriptions. It varies according to the features that the application has. The subscription period will be based on a monthly or yearly basis. The subscription prices are affordable and easy to pay.
Taking memberships will give you some advantages while using an app, and it will keep you more engaged with it. However, it will only be possible to keep the users engaged. For example, you have seen many YouTubers who tell you to join the membership to give other insights which subscribed will not be able to see. But if these YouTubers cannot engage their subscribers, then it will be the subscriber’s use of money, and they will never join. So this happens the same; yes, it is another way to generate revenue from your dating app.
Advertisements have been a source of income for many applications. Many companies will offer to advertise their products on their applications, and the firms will earn money from that. Too much popping up of apps will also motivate the user to take a paid subscription to the application, and they can enjoy the app with no ads to kill their mood.
Through third-party services, companies can earn money, as not only fixing a match can complete a date. Other solutions like booking movie tickets, restaurants for couples, and gift coupons will be provided by third parties. In addition, it will promote their products, and the company will earn profit and benefit their company.
The points mentioned above are some of the ways through which dating apps earn some revenue.
This is an era of millennials and Gen Zs. They are dependent on technology. So investing in developing a dating app will be a good use of money. Their market size is immense, like any other sector’s applications. You can build your business in this sector with the help of any dating app development company, develop your app with your idea, and crack the market with your application.